PATIENT REFERRAL PLATFORM

Find interested and qualified patients who
are looking for the specific surgeries or procedures you want to perform.

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How it works

Step 1: MEDIA
Step 2: SCREENING PROCESS
Step 1: PATIENT TRACKING PORTAL
 profile

MEDIA

  • We run media based on a 30 mile zip code radius of the office location.Media is focused specifically on what type of patients the office desires and can include the following sources:
    • Television calls incoming to an IVR with a recorded message
    • Print including newspaper, direct mail, magazines
    • Digital including email, banner ads, co-reg, Adwords, YouTube Media is all generated on a cost per inquiry basis, so you pay for the leads received rather than on a fixed spend basis. The media generates calls or leads that funnel into our call center for follow up.
 profile

SCREENING PROCESS

  • The call center takes the potential patient through a screening questionnaire. This is typically about 10-15 questions where we screen for the following:
    • Severity of the ailment/pain
    • Treatments they have already tried
    • Health questions
    • Verification of interest in the procedure
    • Proximity and convenience of office location Based on the answers it is determined if the patient is likely to qualify and coded as a referral if they do. They are given the office information and told that someone will follow up with them to schedule an evaluation appointment.
 profile

PATIENT TRACKING PORTAL

  • Once a referral is confirmed at the call center, it is posted real time into a patient portal.
    • The system emails the office the details of the questionnaire and the patient contact information to follow up.
    • The patient is also sent an email and a text with the office information in case they want to follow up before they hear back from the office to schedule an appointment. The portal tracks the full patient and questionnaire information as well as the status of the referrals by work queue, so once contact is made with the patient, the record is updated in the portal and moved to the next queue. This allows us to track the success of the referrals all of the way back to the media source so we can optimize the campaign. It also allows us to see why patients are falling out of the process so we can modify the up-front offer or call center scripting to improve our response profile and screening process.
 profile

MEDIA

  • We run media based on a 30 mile zip code radius of the office location.Media is focused specifically on what type of patients the office desires and can include the following sources:
    • Television calls incoming to an IVR with a recorded message
    • Print including newspaper, direct mail, magazines
    • Digital including email, banner ads, co-reg, Adwords, YouTube Media is all generated on a cost per inquiry basis, so you pay for the leads received rather than on a fixed spend basis. The media generates calls or leads that funnel into our call center for follow up.
 profile

SCREENING PROCESS

  • The call center takes the potential patient through a screening questionnaire. This is typically about 10-15 questions where we screen for the following:
    • Severity of the ailment/pain
    • Treatments they have already tried
    • Health questions
    • Verification of interest in the procedure
    • Proximity and convenience of office location Based on the answers it is determined if the patient is likely to qualify and coded as a referral if they do. They are given the office information and told that someone will follow up with them to schedule an evaluation appointment.
 profile

PATIENT TRACKING PORTAL

  • Once a referral is confirmed at the call center, it is posted real time into a patient portal.
    • The system emails the office the details of the questionnaire and the patient contact information to follow up.
    • The patient is also sent an email and a text with the office information in case they want to follow up before they hear back from the office to schedule an appointment. The portal tracks the full patient and questionnaire information as well as the status of the referrals by work queue, so once contact is made with the patient, the record is updated in the portal and moved to the next queue. This allows us to track the success of the referrals all of the way back to the media source so we can optimize the campaign. It also allows us to see why patients are falling out of the process so we can modify the up-front offer or call center scripting to improve our response profile and screening process.

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